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Customer-led growth strategy and proposition development

The Foundation

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Customer-led growth strategy and proposition development.

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We help organisations create strategies to earn more customer decisions, and design propositions and experiences that keep people choosing them

We’ve been doing this since 1999

For over two decades, we’ve helped ambitious leaders and organisations create true customer-led success long before it was a buzzword.

New 2026 Report: The Human Experience Advantage

Why do your customers love you, or more importantly, why do they leave? Is it price? Strength of your brand? How innovative you are? What if it comes down to something far more fundamental – how your organisation behaves? Our new report, The Human Experience Advantage, explores this question. You might be surprised by what we found.

Creating a billion-pound, customer-led turnaround

Customer Growth Strategy / Retail

Inspiring fearless style not fashion followers

Proposition Development / Retail

The Customer Copernicus

Charlie Dawson and Seán Meehan’s The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Getting to the root cause of brilliant contact centre conversations

Outside-In Assessment / Communications

Moving from Drinks Supplier to Business Partner

Experience Design / Retail

The Human Experience

Packed full of practical advice and engaging case studies, John Sills’ The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organisation, and a company that will grow in an increasingly efficient way.